While Caroline Kennedy's television ad endorsing Barack Obama got wide coverage in the media, the TV commercial by Robert F. Kennedy Jr., son of the late Bobby Kennedy, endorsing Hillary Clinton was little noted. The TV spot evokes powerful black and white images from Robert Kennedy's campaign for the Presidency in 1968. Kennedy provides an effective voice-over in which he makes the case that Hillary Clinton fights for the same underprivileged Americans that Robert Kennedy fought for. Kennedy's delivery is strong and he looks and talks remarkably like his late father. This is easily one of the most effective Television ads from campaign 2008.