The Corporate Press: Modern Day Door-to-Door Salesmen

The Corporate Press: Modern Day Door-to-Door Salesmen

Vance Packard wrote, The Hidden Persuaders in 1957, a book about the tactics used by advertisements, companies, and journalists to influence people’s behavior in a specific way. Some of the strategies are benign, such as the idealistic situations commonplace in beer commercials, but some of them are much darker. The most problematic method to convince an audience […]

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